Move to Dolce Vita

Move to Dolce Vita is the sister company of Travels&Savings [view project], offering similar legal and fiscal consultancy services but with a clear focus on Italy. It supports expats, retirees, and international investors interested in the Italian market.

As with T&S, the goal was to stand out from the sea of small, lookalike consultants, most of whom rely on generic templates and lack a structured brand presence. But unlike T&S, Move to Dolce Vita needed to speak directly to a more high-end audience, as Italy tends to attract clients with a different kind of aspiration and lifestyle in mind.

I was asked once again to design the full visual identity and website. The challenge was to stay visually connected to the work done for T&S, while elevating the tone and making the connection to Italy immediately clear. The brand had to feel refined and trustworthy, but also warmer and more evocative of the country’s culture and elegance. Professional, but with a subtle nod to the beauty and charm that make people dream of moving to Italy.

The website follows the same logic: clean, well-structured, and easy to use, but with a more elegant visual tone that speaks to an international audience with high expectations. It had to balance clarity and personality, and feel unmistakably Italian without falling into clichés.

‍Visit Move to Dolce Vita's website

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